Marketing & Strategic Planning

strategicplanningMarketing and strategic planning is essential to set company direction. Careful collection and analysis to build the plan as well as proper execution are critical to its success.

  • Who participates in building the plan?
  • From what sources is the data collected?
  • What are the resource limitations to the plan?
  • How much of the plan is product vs sales & service?
  • What is the impact of the make or buy decision?
  • What is competitive about the plan?
  • How frequently must you adjust the plan?
  • How well is the plan communicated?
  • What strategies are in place to execute the plan?
  • Who in the company has ownership in the plan?
  • What are the measurement goals established for the plan?