Marketing & Strategic Planning

Marketing and strategic planning is essential to set company direction. Careful collection and analysis to build the plan as well as proper execution are critical to its success.

• Who participates in building the plan?
• From what sources is the data collected?
• What are the resource limitations to the plan?
• How much of the plan is product vs sales & service?
• What is the impact of the make or buy decision?
• What is competitive about the plan?
• How frequently must you adjust the plan?
• How well is the plan communicated?
• What strategies are in place to execute the plan?
• Who in the company has ownership in the plan?
• What are the measurement goals established for the plan?