New Market Entry & Portfolio Optimization

portfolioCompanies are constantly looking for new markets to drive top line growth. Entering new markets requires necessary skills and competences. Resources are often stretched thin and mistakes can be costly.

  • Who is responsible for identifying new markets?
  • What market information do you need to make a go or no go decision?
  • How well will your current portfolio compete in your next new market?
  • What parts of your portfolio are market taking products?
  • What customer segments are your target opportunities?
  • Who is your competition?
  • How are you going to displace share?
  • What volume of sales will be driven only by price?
  • What is the significance of government regulations and cultural considerations?
  • How do you execute for faster results?
  • How do you find new partners?